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With the background of expereince I have with branding I’d say that my style or method of working first hand in graphic design is illustration. I love drawing and the importnace of it’s process that can lead you to better ideas and thinking. To distinctly pin point my style of illustrtaion I’d say that my largest infuences would be comics/cartoons. These two things had a profound impact and inflkuence on the type of drawings I do. I think in my own way I’ve developed a particuluar style/method that helps me to narrow and create branding projects of any product/services from scratch. Usually with CV’s I’d have losts to say in expereince of working as a retail assistnat but whereas my graphic deisgn resume I haven’t done a lot of projects to say I’ve gotten much in-house industry expereince, rather for me it’s been on a small freelance basis.

Student online portfolio:

Personal illustration/Graphic design portfolio:



The CASS 2017 Summershow

Unfortunately due to a family occasion I was not able to attend the launch of our final 2017 student showcase; the show this year consisted of all the departments asociated with the Cass had all of their student present various finished works for friends and family to see; even for potential empolyers some student had made business cards so people were allowed to take one away for contact later on. The Cass also this year had been giveb the opportunity to et up shop where students could sell their work, create print work and also particiate in workshops ranginging from animation to photography. In the window display of the ground floor gallery hang  the posters I made for the the HotHouse which I am very proud to see in large for the public; the colours come out correct aswell as the size proportions for both graphics and texts.

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Design Competition, Exhibition proposal – Crafted Design Route

Seeing as I’m still working in progress with my HotHouse newsletter poster, I figured to try out how it would look as a development for my crafted design route. I kept the colour scheme and font typography the same along with the new branding identity I came up with. Using the ‘cross’ format of my lettering I thought of how I could make the link with this in the signage/wayfinding of my crafted route; to which is when I then had the idea of using the circular shape that highlights the ‘Cass, Visual Comms’ wordmark. I figure that by using this circle I could maybe set them out the same way as I’ve done work on the text. I imagined each circle could maybe represent the studios, or I thought the dots surrounding the central dot can be representative of students coming together in one hub to showcase their work. Either I figured that this was a pretty cool concept so I went ahead with it to create sample content for the audience to see my ideas.

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Design Competition, Exhibition proposal – Design route boards with materials


After buying my scraobook of materials I began selecting the various ones that I felt had relation to themes of my design routes. I was really glad that I made this purchase because even o the way back home I was abit worried that perhaps the mateirals wouldn’t match the moodboards the way I wanted them to. But after selcting my first round of metrials to staple to my design route, I remembered I had some brown paper left to print on; this is where I had the idea of printing m first design route (theme being alrgely surrounded by brown colour pallettes.) on kraft paper; once printed out the images were given nice texture and with the added materials really looked like a resourceful route where lots of ideas can spur from.

Design Competition, Exhibition proposal – Material gathering

Exhibition proposal – Material gathering
Today’s hunt was to find as much material as possible to correlate with each of the moodboards I’ve created for my proposed design routes, As I was already planning to spend most of day in Angel I wanted to first research online if there was a market I could go to in hopes of finding a variety of different material. To my dissapoint there actually wasn’t any but I decided to still go out and try and find something. Before doing so I went to the cass art closeby to buy sketchbooks. As I was browsing through the products I came across a section that sold scrap material bags; to my delight I immeditaely grabbed any random one and looked to see what was inside; each bag was different for different reasons, one was for architecture props, one was for paper and the one I picked up ha d a mix of it all; I gathered that now that I had this I did not need to venture out look for items as I already had a variety of materials now to work from.


Exhibition proposal – Design Route 3

Exhibition proposal – Design Route 3

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For my third idea of a design route I wanted to explore the minimilastic ways of where minimal objects/stands or information is provided; but when it is it’s direcly understood clear. Shapes, symbols and colour play a lot into the way a human being cuts corners on understanding/recognizing information. This gave me the idea of perhaps having a distinct  symbol/colour palette/type similar to how Whitechapel Art Gallery typography had its own identity and icon. I once again bring up the idea of using vinyl stickers for wayfinding and the labelling of work because it’s cost efficient and isn’t hard to craft. What I want to do next is find the relevant materials for each design route I’ve came up with to assist the visual understanding of its concept.

Design Competition, Exhibition proposal – Design Route 2

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The theme I had in mind for my 2nd design route was ‘Hanging’, this idea was spurred from the moment I seen the Alicja Kwade installation in Whitechapel Art Gallery. At the time I remmeber thinking wouldnt it be good if we could have a studen’t work hanging from the ceiling whilst it naturally spins from the indriect breezes would be a nice touch to the exhbition. The matrial isn’t hard or expensive either, you could buy sveral rolls of wire and have enough for a student if they decide to go down this route of exhbiting.