Task 5 – “Brand colour analysis”
Using the ‘Dieline’ and the ‘Packaging of the world’ websites I carried on my research of identifying key colours and for which reason they related to the allocated brand. By doing this exercise I believe it’ll give me a sense of what colours are reoccurring and the trends within the category of ‘Bakery’/’Baking’.
What I noticed amongst the selected brands in the table is that they all used no more than three colours in their palette and the use of ‘subtle/soft’, ‘candy-like’ colours shown up to be a popular trend. To find out why this was, I researched into the theory of colours and found out that certain colours attained a ‘feeling-response’ as shown in the table below:
From the reference wheel I chose my favourite colours, along with the ‘Feeling’/’Mood’ they are meant to articulate.
Red – ‘PASSION’ / ‘LOVE’ / ‘STRONG’
Yellow – ‘JOY’ / ‘CHEERFULNESS’ / ‘ENERGY’
Orange – ‘WARM’ / ‘HAPPINESS’ / ‘CREATIVE’
I chose the colour orange because I feel like it’s a strong/bold colour and the meanings it portrayed were similar to my brand’s values/theme.
- Develop & Tryout colour in brand messaging/packagaing