Oh Gee Pie – Logo design – Research

Current logo Observation/Research

For my logo research, I started to look at current illustrative logos of other companies that are in the ‘bakery’ sector. From observation I noticed how a lot of the branded logos had emblems and symbols representing pie; Personally I wanted to stay away from that repetitive notion, but I still wanted people to get a sense of my branded goods straight away as soon as they looked at my logo; so keeping hold of that influence I then started to look towards logo’s that were just script but effective in communicating what they’re about.


Design and visualisation workshop

In today’s workshop with Riccardo we were set the task to start exploring in local areas around London for niche brands that display a good sense of awareness of how they should capture/curate visuals in order to suit the brand’s ethos.

Brand name: Big Moe’s
Brand colour palette: Red / White / Metallic silver
Theme: 1950s Americana- sit in diner
ProductsFast-food, Milkshakes

Brand name: Dark sugars
Brand colour palette: Brown / Gold foil / Orange 
Theme: Exotic chocolatier
Products: Chocolate, Hot drinks, Art, Music


Brand name: Dark sugars
Brand colour palette: Brown / Gold foil / Orange 
Theme: Fun, Nostalgic, Childhood
Products: Cereal, accessories 

Font exploration – Part 2

From my last session of the font exploration I noticed how some of the fonts worked and how some of them didn’t; I though of ways how I could incorporate the feeling of ‘pie’ into the lettering so I tried this by attempting to create ‘crumb-like’ edges with a black paint brush around the lettering. Though I lied the idea and how it could’ve worked if done by hand, I started to notice rather than looking like ‘crumbs’ the edges of he lettering looked ‘smoky’ which of course wasn’t my intention. It was going to be hard to get the sharp ‘rocky’ edges crumbs have so instead of doing it by hand I decided it’s best to have the font separate and find textures/create textures of ‘crumbs’ to play with

Further explorations

  • Research / Develop ‘crumb-like’ textures /
  • Research further into ‘bold’/’Solid’ fonts


developmemnt 11

Font exploration workshop

This workshop was conducted by Sara and she tasked us to find fonts that would help the messaging of our brand’s voice; using my selected brand’s palette colour I tried out various fonts in terms of ‘readability’ / ‘applicability’ on packaging and possible promotional outcomes.

Further exploration:

  • Research further into other fonts and choose one/ Keep consistent to brand’s voice/message.