The of my brand is quite soft/trendy/cool so I did not want the messaging or text on the labelling to be boring or conventional. This was the same for the story designs that would come on the back of the labelling; In my previous research I already collected basic information about them and their mythical story, I didn’t want to change much because it would defeat the purpose of educating/telling people about other cultures so avoid this I made sure to keep the main elements of the story but add small features that keeps the story/myth true but with an addition of funny/satirical narratives.
One day as Shiva and Lord Brahma sat down drinking beer in the heavens together. The conversation of who could make the best brew came up and Lord Brahma boasted that he was the Supreme God of brewing because he had five heads like Shiva did. Shiva became angry at this and wanted to teach him a lesson. Another day Shiva reincarnated himself into Bhairava, the protector of the eight directions of the universe. Came to Lord Brahma again and offered his special spiced brew, Lord Brahma who didn’t notice it was Shiva was tricked into drinking the brew and endured an endless slumber. Bhairava now a wandering form of Shiva became the supreme God of beer. In Nepal, During the Indra Datra Festival held in Kathmandu Valley, people gather outside the temple and drink beer together dispensed from the mouth of the statue of Bhairava. Legend has it that those who drink from it are bestowed with powerful blessings.
In aztec culture the four hundred rabbit gods are born from the (Godess of Alcohol) Mayahuel and (God of Medicine) Petecatl.The rabbit gods names were Tepoztecatl,,Texcatzonatl,,Colhuatzincatl, Macuiltochtli (“Five -Rabbit”), and Ometochtli (“Two- Rabbit”).These rabbit Gods were known for coming together and drink alcohol until they are completely drunk. The ‘myth tells that the four hundred’ rabbits represents the four hundred ways in which the aztecs believe a human can intoxicate themselves. Every year the aztecs come together and celebrate these gods on Drunken Rabbit Day, the myth surrounding these festival parties is that when someone got intoxicated people would say “Drunk as 400 rabbits!”
In Ancient Greek mythology Silenus is known as the God of beer and loyal party companion of Dionysus.It’s been said that Silenus one night had drank so much he fell asleep on his wandering donkey and got lost. Having been spotted and rescued by King Midas and his paesants, in return for the hospitality and kindness Silenus told the King stories of entertainment for five days and nights. The following day delighted to have finally now found his mentor alive, Dionysus gave King Midas the power to touch anything and it turn to gold. Before leaving , They all had a big party at the palace where the alcohol and cups was made of Gold.King Midas gifted one of these cups to Silenus which was flowing with never-ending gold alcohol.
Mbaba Mwana Waresa
Mbaba Mwana Waresa was a goddess of beer in the Zulu religion. it is believed by its followers Mbaba Mwana had married a mortal herdsman named thandiwe, which made the other gods furious as they didn’t see humans as equal to them. But Mbaba loved the people and saw everyone as equal always. in faith to restore the bond between the people and the gods, Mbaba created a brew that made mortals feel closer to the gods. to keep the peace forever between humans and the gods, mbaba taught humans how to brew beer so each time while the people drank they’d be paying respect to the gods.
This test was to try out with the idea of having gold scratch off sticker on the back would work. I am most definitely pleased with how the outcome of this because it gives the bottle the extra feature detailing it needs.
- finalize bottle labels / Run test with all templates