Oh Gee Pie – Mood board Exploration

Oh Gee Pie – Mood board Exploration
In order to get a better understanding of the branding direction I want to take for this brand. I put together a few images on the concept/mood board that would help me to pinpoint themes/words to evoke the feeling/aesthetic around my branding idea.

Screen Shot 2017-04-24 at 20.11.40

This was my first attempt at putting together a mood board, though I was pleased with how they all looked put together; I still felt like it did not entirely capture the direct theme I was thinking about for this brand. I changed my initial idea and decided to go for a concept that projected the brand from a vintage comical influence to influence the mood and feeling of nostalgia, making people want to revisit good memories. I was happier with the second attempt because I really feel like I brought the theme together well along with its imagery.

Screen Shot 2017-06-04 at 20.42.55



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