Oh Gee Pie – Affinity Brand/Packaging

Affinity Brand/Packaging


Besides the affinity heroes/artists I chosen to get some sort of influence/inspiration from. I think the second research I did into this proved more beneficial. Not necessarily a bakery brand, Johnny Cupcakes is an apparel brand that themes it’s company around the design motif of ‘cupcakes’. The brand was started by Johnny Earle, who used to work in a  comics store; each day he would be nicknamed by his colleagues as ‘Johnny Appleseed, Johnny Pancakes, Johnny Cupcakes, Johnny Coffeecakes, etc.’ it didn’t stop so one day after running a few prints on t shirts for the band he played in, he put his nickname on the design and wore it to work. His colleagues immediately noticed the cupcake theme behind t shirts and asked numerous times on how to purchase them; Johnny then sensed the demand for his designs and began selling them out of the trunk of his car, and now it being a multi million dollar company!

Examples of product packaging Screen Shot 2017-06-05 at 6.47.57 PM

Johnny Cupcakes packaging for his products all depended on the theme they were particularly ruining. For example their standard purchases for inshore would include a small carrier box with the Johnny Cupcakes logo on it. But if it was a special theme such as Halloween, detailed illustration graphics would reflect this in its design or form of packaging. Johnny believed that packaging was just as important as the product itself because he wanted the customer’s to ‘feel’ the experience from the second they received/purchased a product. Johnny has reflected on this experience the same way he wants people to feel like ‘It’s christmas all over again’. With this in mind I’ll be sure to keep a solid theme running through my packaging and look for ways to be innovative/creative.


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