Today I was out and about enjoying the sun with my friends and I came across an amazonFresh bag (I’d actually never see one before, just the boxes) and it instantly fascinated it me with the branding designs that were on it. The bag designs consisted of the variety of products they sell so the customer who wasn’t before aware of this is now informed and would perhaps move on to maybe start shopping with amazonFresh. Another feature which was nice added to the detailing was the small message of ‘If you’d like us to recycle this bag for you, simply hand it to your driver’ – this reflects on the value amazonfresh ethically practices alongside with sourcing from only a majority of local producers. By now I already had created a new identity as logo and slogan for my service so seeing this bag gave me the influence for when I went back home and started designing my own paper bag. The process was not difficult as the designs were ready, and all I needed was to watch a tutorial on YouTube to help guide my steps. After finishing up the paper bag design I had another quick idea to try branding on delivery vehicle just to see what it looked like and I found a nice template to use off google. I couldn’t believe that just by chance I came across this bag; really proves that you never know where your next inspriation/influence might come from!
Process shots + Final outcomes
Delivery car branding: