Whitechapel Art Gallery visit
The Whitechapel gallery being nearby the university, I decided to carry on my research of exhibitions there. From the outside the gallery looks like a very old building but as soon as you open the doors your greeted with a more contemporary change; the front desk greets you as you walk in and also advise you to take a small booklet that tells you all of the events that are happening and facilities they have but more importantly the galleries that are on show. The building is divided into three floors on where each has an array of different styled/themed exhibitions; these usually ranged from large physical installation design, to video installations or sometimes both. To find which desired artist you wanted to see the work of, the gallery had a way finding system on the back of the booklet provided at the desk, and even further there is another navigation system shown by the stairs of the gallery. The information board panel shows simple typography, with an additional stylised font/symbol that is specific to the branding of the Whitechapel Gallery. On the ground-floor there was a large installation by Alicja Kwade; the piece consisted of several mobile phones dangling down from the ceiling set out in the form of what appeared to be a tree, along with this a projected loop video played in the background to show the grainy graphics. I was confused at this piece so I looked around for the information label which I did not see until I turned back around towards the entrance of the space where it was neatly diagramed on a piece of paper; the information shown specified the artist’s name, each aspect of the design installation and what they all meant. Further, this information panel also included the materials used.
I went upstairs to the second floor where I again came across an array of installation designs but this time it would be video recordings being shown on an old television, and accompanied with two headphones. I imagined in the Summer show some people would display their work in a similar manner so this gave me another idea to think about. Next, I walked into a room that looked very familiar to the “You Get Me” exhibition with the typography on the wall but the only difference there was in this room is that it showed sketchbooks on a table with cable attached to the wall showing the various names/titles of artists work. This gave me the idea that for the final presentation in the Summerhsow students could have their names on the walls, and their work directly infant of it, or have something designed (icon/symbol/colour) that specifics that the two are linked.